Employment History

JUN 2024 - Present

Oversee product and communication design for multiple brands, ensuring creative consistency while building and mentoring a strong, capable design team.
Lead brand refresh initiatives and define long-term design strategies that align with business objectives and elevate brand identity.
Work closely with product and tech teams to deliver exceptional user experiences, reshaping the organisation’s relationship with design by implementing effective processes and securing design’s strategic role within the company

JUN 2022 - Present

Offering mentorship and guidance to students by reviewing portfolios, resumes, and providing career insights.
Actively engaging with peers and professionals on ADP to share knowledge, brainstorm ideas, and collaborate on design challenges.
Committed to giving back by sharing the valuable lessons learned from personal mentors and supporting the next generation of designers.

APR 2024 - JUNE 2024

Working closely with cross-functional teams, including product managers, engineers, and commercial, to align on product goals and priorities.
Designing the registration flow to maximise conversion rates and minimise drop-offs.
Integrating the design system into design tools and development frameworks to streamline the design and development process.

SEP 2022 - APR 2024

Served as the primary product designer, collaborating across multiple tribes such as platform and games.
Assisted with communication design on bigger projects that revolved around the primary brand.
Revamped key areas of the product. Specifically, I overhauled both the lobby and the account page, strategically laying the groundwork to align with our envisioned direction.
Contributed in various ways to foster the culture within our new offices in Malta and across different offices and locations.

MAY 2019 - SEP 2022

Collaborated with legal and compliance teams to prepare product updates and submit required documentation to enter new markets and obtain new licenses.
Built a multi-brand design system which was used across different play and play brands.
Contributed heavily within employee branding in things such as merch, events, onboarding, etc.
Built new processes within CRM in how we tackled BAU work and bigger campaigns. Managed to automate processes such as thumbnails and other repetitive tasks.
Transitioned from communication design to product design.
Helped to maintain and build CUDL, Casumo unified design language.

JUL 2018 - JUL 2021

Created seasonal campaigns throughout the year in collaboration with the marketing team.
Developed activation campaigns for new products.
Restructured the Graphic Design course and notes to include more industry insights and branding.
Provided guidance and mentorship to students from various backgrounds, aiding them in entering the world of graphic design.
Led a brand refresh that aligned more closely with the direction the institute was heading.
Assisted with events in various capacities, including speaking engagements, photography, organisation, and more.

MAR 2016 - APR 2018

Played a key role in creating a process for tackling briefs and collaborated closely with clients. Since the agency was still a start-up at the time we needed to create structure that allowed us to scale.
Established the brand identity for the Malta National Theatre (Teatru Malta) and managed their account.
In the early days, juggled agency work with studies, which honed my prioritisation skills and ability to work under pressure.
Managed the account for Notte Bianca, a local event that attracted around 80,000 people.